top of page
Shaping Glass

Research Sustainable Goals

SIG Group Holding has integrated the United Nations Sustainable Development Goals into every aspect of its business operation and has established a clear action framework to achieve its objectives. 

United Nations Sustainable Development Goals
SIG Cultural Research

SIG Business /

SIG Research /

Cultural Research

Cultural Research, as a comprehensive discipline, delves into the origins, evolution, and influence of human societies and cultural phenomena. It encompasses a broad array of subjects, including literature, music, film, art, architecture, language, beliefs, values, and social customs. The primary objective of Cultural Research is to grasp the essence and significance of human cultural phenomena while scrutinizing their intricate relationship with social, historical, political, and economic dimensions. The impact of Cultural Research on contemporary society is substantial. It facilitates an enhanced comprehension of one's cultural heritage and that of others, fostering intercultural exchange and understanding, while simultaneously dismantling cultural barriers to promote harmonious global development. 



Cultural Narratives Unveiled

"Cultural Narratives Unveiled" explores the power of storytelling in shaping collective identities and societal norms. Through analysis of literature, folklore, and oral traditions, our researchers uncover the hidden narratives that influence cultural beliefs and behaviours. By examining the underlying themes, symbols, and archetypes, we provide a comprehensive understanding of how stories shape human culture. This project sheds light on the connections between narratives, social structures, and individual experiences, enabling us to navigate and appreciate the rich tapestry of human storytelling.

Unraveling the stories that shape societies.

Sounds of Culture

"Sounds of Culture" delves into the realm of music and sound to unravel their profound cultural significance. Our researchers analyze musical compositions, lyrics, and sonic landscapes across different genres and periods to uncover the messages, emotions, and ideologies embedded within them. By exploring the intersections of music, identity, and society, we gain insights into how music influences cultural expressions, social movements, and collective memories. This project aims to foster an appreciation for diverse musical traditions and their impact on human societies.

The melodies that resonate within societies.

Visualizing Culture

"Visualizing Culture" focuses on art, architecture, and visual media as powerful vehicles for cultural expression. Our researchers employ interdisciplinary methods to analyze visual artefacts, including paintings, sculptures, photographs, and film, to uncover their deeper cultural, historical, and social contexts. By deciphering symbolism, stylistic choices, and visual narratives, we gain insights into how art shapes and reflects cultural identities, ideologies, and societal values. This project aims to foster a deeper appreciation for visual culture and its role in shaping our understanding of the world.

The hidden meanings behind artistic expressions.

Cultural Exchange Initiatives