Southeast Asia Cultural Hub
The Southeast Asia Cultural Hub (SEACH) was established in 2019 by Shelley Tsang, building upon a century-old family legacy in Indonesia’s modernised rice industry. This heritage provides the organisation with profound regional roots and an expansive global outlook.
SEACH serves as a pivotal platform for civilisational dialogue, industrial innovation, and sustainable development across Southeast Asia. We are dedicated to weaving together the diverse cultural threads of the region’s ethnicities, religions, and geographies, and to showcasing its rich heritage on the world stage. Officially registered with the United Nations Department of Economic and Social Affairs (DESA) as an International Non-Governmental Organisation (ID #709194), SEACH has established itself as a credible and effective actor in the regional cultural landscape.
Our impact is demonstrated through high-level engagements, such as the launch of a major youth initiative alongside the education ministers of China and all ten ASEAN nations. Through partnerships with bodies like the China New Urbanisation Construction Steering Committee and with dedicated funding, we effectively bridge cultural imperatives with developmental agendas. Our strategically focused work generates significant ripple effects—empowering individuals, fostering institutional collaboration, and influencing policy dialogues to strengthen the cultural foundations for long-term regional prosperity.
Strategic Priorities
SEACH integrates culture as a core driver of regional progress, aligning closely with key ASEAN community goals. Our approach is structured around three interconnected strategic pillars:
Cultural Continuity and Innovation
We safeguard Southeast Asia’s intangible cultural heritage as a living resource, fostering its continuity through contemporary interpretation and adaptive reuse. This commitment ensures that traditional arts and knowledge serve as foundations for sustainable community development and creative education.
Leadership and Talent Development
SEACH cultivates the next generation of cultural leaders and innovators through high-level platforms for youth empowerment, skills integration, and STEAM advancement. By bridging cultural insight with future-oriented competencies, we contribute to inclusive economic growth and a resilient regional talent ecosystem.
Policy and Ecosystem Development
We facilitate multilateral dialogue and institutional partnerships to integrate cultural cooperation into regional planning and policy frameworks. This enables the translation of cultural collaboration into actionable strategies for innovation, social cohesion, and long-term resilience across Southeast Asia.
Core Initiatives
Traditions Unveiled:
Rediscovering Southeast Asia's Cultural Treasures
This project aims to delve deep into the rich tapestry of Southeast Asia's traditional cultural heritage. Through extensive research, documentation, and preservation efforts, "Traditions Unveiled" uncovers hidden gems and lesser-known artistic traditions. Through exhibitions, publications, and online resources, the project showcases the diversity, craftsmanship, and stories behind these treasures. By promoting a deeper understanding and appreciation of Southeast Asian cultural heritage, the project seeks to ensure its continued relevance and inspire future generations.
Culture in Motion:
Celebrating Southeast Asian Performing Arts
"Culture in Motion" showcases the captivating performing arts traditions of Southeast Asia through vibrant and immersive experiences. From traditional music and dance to theater and storytelling, this project brings together performers, choreographers, and artists to create breathtaking productions that captivate audiences. Through touring performances, festivals, and educational initiatives, "Culture in Motion" aims to share the richness and diversity of Southeast Asian performing arts, promoting cultural exchange, and fostering a deeper appreciation for the region's artistic heritage.
Crossing Borders:
Inspiring Dialogue, Encouraging Collaboration
"Crossing Borders" is a dynamic initiative that fosters cross-cultural exchange and collaboration between Southeast Asian artists and their international counterparts. Through artist residencies, collaborative projects, and exhibitions, the project cultivates a platform for creative dialogue, innovation, and cultural diversity. By facilitating interactions and showcasing the unique perspectives of Southeast Asian artists, the project aims to break down barriers, challenge stereotypes, and build lasting connections that transcend geographical boundaries.
Emerging Voices:
Empowering Next Generation of Artists
"Emerging Voices" is a mentorship and support program designed to empower emerging artists across Southeast Asia. Through mentorship, workshops, and networking opportunities, the project provides the necessary resources and guidance for young talents to develop their artistic skills and navigate the creative industry. By offering a platform to showcase their work, "Emerging Voices" nurtures a vibrant artistic ecosystem that embraces innovation, diversity, and inclusivity, ensuring that the next generation of artists can thrive and contribute to the cultural landscape.
SEACH translates its strategic priorities into tangible impact through a suite of flagship initiatives designed to foster cultural continuity, innovation, and regional collaboration. Complementing these are high-level platforms such as the China-ASEAN High-Level Youth Talent Exchange Program and the Southeast Asia Cultural Innovation Accelerator, which integrate cultural leadership with sustainable development goals. Together, these initiatives demonstrate culture as a dynamic force for community development and economic empowerment.
Happenings
Southeast Asia Cultural Hub (SEACH) is an International Non-Governmental Organisation, officially registered with the United Nations Integrated Civil Society Organisations System (ID #709194).
Southeast Asia Cultural Hub benefits from the foundational support of SIG Group Holding and strategically partners with a consortium of philanthropies and institutional funders who share our long-term vision. As an organisation, the Hub maintains a position of strict neutrality on political and policy matters, ensuring an inclusive and open platform for all cultural voices.
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