Foolitzer is an international non-governmental organisation (INGO) founded in Hong Kong by Shelley Tsang in 2010. It is an action platform reclaiming the value of "foolishness." We catalyse naive yet bold ideas by providing a testing ground where they can surface, take root, and grow. Foolitzer believe true breakthroughs often begin where conventional wisdom ends. We are the laboratory for idealists, the ally for practitioners, and the home for those who dare to try the "impossible."
Officially registered with the United Nations Department of Economic and Social Affairs (DESA) Integrated Civil Society Organisations System (ID #709149) as an International Non-Governmental Organisation (INGO), and registered with the Hong Kong Police as a lawful Society (ID #0043689).

Foolitzer Vision
We are an action platform that provides a battlefield for 'naive ideas'. In a world that prizes 'cleverness', Foolitzer chooses to stand on the side of 'fools'. Our name carries a fusion of Eastern and Western wisdom: The English name 'Foolitzer' is a blend of 'Foolish' and '-izer', meaning 'a catalyst for the spirit of the fool'. We focus on activating and empowering, turning seemingly impractical passion into tangible action. Here, we pay homage to the wisdom of 'feigned ignorance as a sign of great wisdom', and embrace the state of 'Stay hungry, stay foolish.' We do not believe in 'impossible', only in 'not tried yet'. Foolitzer does one thing only: To make space for adventurous ideas to emerge, and for courageous actions to take root.

Strategic Priorities
Foolitzer transforms ordinary courage into tangible, sustainable development action through four core pillars. In education, our innovative models like "Failure Assignments" break standardised answers, directly contributing to quality education (SDG 4) by cultivating resilient thinking to address complex challenges like the climate crisis. We support "overly-advanced" green technologies and social enterprises to foster industry innovation (SDG 9) and a green economy (SDG 8). By activating the wisdom of marginalised groups, we strengthen community co-creation, working to reduce inequality (SDG 10) and build sustainable cities (SDG 11). Simultaneously, through lifestyle initiatives like repair cafés, we promote responsible consumption and production (SDG 12). These four interconnected pillars form an action ecosystem, employing our distinctive "foolish wisdom" to cultivate a more inclusive and resilient sustainable development path.

Core Initiatives
Foolitzer's eight initiatives form a social ecology experiment dedicated to cultivating the 'impractical'. Rather than isolated projects, they function as an integrated system of 'alchemy for change'. This ecosystem begins with detoxifying language via The Fool's Dictionary, whilst the Fool's Seed Fund nourishes nascent ideas. The Cross-disciplinary Fool's Lab forces creative collisions, and Community Fool Ambassadors ignite action locally. We reframe failure through the Failures' Carnival, listen to the urban subconscious via the Listening Wall, and embody principles through the One-Month Foollifestyle experiment and the Waste Re-creation Workshop. This deliberate design allows the 'spirit of the fool' to circulate and regenerate within society's fabric, gradually shifting the courage to be different and to fail from a marginal choice to a new cultural sensibility.

Global Reach and Impact
Foolitzer's fifteen-year journey is a global practice of "foolish wisdom." We engage in international dialogues with a unique "foolish methodology"— sharing the value of failure at sustainability forums, exploring the creative potential of cross-disciplinary misunderstandings at climate conferences. Our global network is a symbiotic ecosystem of locally-grown "foolish practitioners." Emanating from Hong Kong's community labs, this "foolish philosophy" has subtly influenced over twenty countries and regions. By reshaping language systems, redefining failure, and redrawing collaboration boundaries, we cultivate new cultural species beyond mainstream cognition. Foolitzer's footprint lies not in project scale, but in the living space created for underestimated "naive forces.“
Foolitzer is registered with the Hong Kong Police as a lawful Society (ID #0043689) and officially listed with the United Nations Integrated Civil Society Organisations System as an International Non-Governmental Organisation (ID #709149).
Foolitzer benefits from the foundational support of SIG Group Holding and strategically partners with a consortium of philanthropies and institutional funders who share our long-term vision. As an organisation, Foolitzer maintains strict neutrality on political and policy matters, ensuring an inclusive and open platform for all cultural voices.
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