Founded in Hong Kong by Shelley Tsang in 2010, Foolitzer is registered with the Hong Kong Police as a lawful Society (ID #0043689) and officially listed with the United Nations Integrated Civil Society Organisations System as an International Non-Governmental Organisation (ID #709149).
Foolitzer functions as an action platform that reclaims the value of "foolishness" as a catalyst for breakthrough innovation. In a world that often prioritises conventional cleverness, Foolitzer creates protected space for naive yet bold ideas to surface and take root. The name itself — a blend of "foolish" and the suffix "-izer" — reflects our mission: to activate and empower those who dare to challenge the status quo. We operate as a laboratory and ally for idealists and practitioners, providing a testing ground where seemingly impossible passions are transformed into tangible actions.
Grounded in the wisdom of "Stay Hungry, Stay Foolish," Foolitzer does not believe in impossibility, only in what has not yet been tried. Our sole purpose is to make space for adventurous thinking and courageous experimentation, honouring the spirit of those who refuse to be limited by excessive cleverness.

'Foolish' Focus
While the world responds to sustainability challenges with complex solutions, we choose to return to a simple, 'foolish' belief: real change begins with the extraordinary courage of ordinary people. Foolitzer's four key areas are the soil where this belief is transformed into action.

Cultivate
Unruly Minds
We break the cage of standardised answers and sow the seeds of questioning in education. Through 'Failure Assignments', 'Questioning Workshops', and teacher support programmes, we encourage learners to coexist with uncertainty. In the face of complex issues like the climate crisis and social equity, we help them develop resilience, creativity, and empathy. This is not only the practice of quality education (SDG 4) but also the human foundation for all sustainable goals.

Incubate
Naive Ideas
We lay the first bed of soil for green technologies and social enterprise projects that have been shelved for being 'too ahead of their time' or 'unrealistic'. Through seed funding, mentor networks, and pilot opportunities, we accompany them as they grow from vague intuitions into clear actions, fostering industry innovation (SDG 9) and the seeds of a green economy (SDG 8).

Weave a Web
of Inclusion
A sustainable future cannot leave anyone behind. We particularly focus on activating the overlooked wisdom of marginalised groups (such as youth and ethnic minorities), transforming their 'silly ideas' into assets for community co-building. Through community dialogues and co-creation programmes, we strengthen community bonds and enhance collective resilience (SDG 10, 11) to face climate and social changes.

Experiment with
Alternative Ways of Living
Through cultural actions, we gently loosen the consumption inertia of 'more, faster, cheaper'. By supporting repair cafés, sharing projects, local food initiatives, and other living practices that are 'inconvenient yet reassuring', and by using media to tell their stories, we promote public reflection and contribute to the cultural transformation towards responsible consumption and production (SDG 12).

'Foolish' Initiatives
At Foolitzer, we cultivate the 'impractical'. Our suite of 'foolish' initiatives is designed for an overly clever world and represents a fifteen-year social ecology experiment. We are cultivating a new cultural species: enabling the courage to be different, to fail, and to trust, to gradually shift from marginal choices to becoming a new common sense.

The Fool's Dictionary:
A Revolution to Reclaim
the Meaning of Words
When dictionary definitions become rigid and 'success' is reduced to a single standard answer, we launched this guerrilla campaign for words. We believe the first step to liberating thought is to liberate language itself. The Fool's Dictionary is a living archive, collecting marginalised yet profoundly real life experiences rejected by mainstream values. Each month, we initiate a 'word uprising', inviting 'fools' globally to provide new annotations for stigmatised terms (like 'lying flat' or 'naive'). This is not a word game, but a fundamental cognitive infrastructure aimed at legitimising diverse ways of living.

The Failures' Carnival:
A Celebration of
Glorious Mishaps
In a society obsessed with flawless perfection, we deliberately created a space where it's acceptable to 'mess up'. The Failures' Carnival is our most ritualistic act of resistance—featuring a museum of failed projects, a marketplace for exchanging lessons learned, and even awarding a 'Most Valuable Breakdown Award' for the most instructive failure story. We believe that when failure can be openly discussed and carefully analysed, it transforms from personal shame into collective wisdom. Each year, the carnival is a gentle rebellion against the 'winner-takes-all' narrative.

Fool's Seed Fund:
Venture Capital
for Intuition
We are the fool investors providing the initial soil for ideas that are 'hard to explain but feel right to do'. While traditional funders demand detailed business plans and ROI projections, we focus on the spark in the proposer's eyes and the sincerity in their words. Whether it's a farmer wanting to replace plastic with mycelium or a retired teacher aiming to start a 'time bank' in their community, they can receive a small grant and our pure trust. We bet not on a project's feasibility, but on humanity's innate creative instinct.

Fool's Lab:
Manufacturing Creative Misunderstandings
We intentionally lock diverse individuals (poets and AI experts, barbers and quantum physicists) in the same room, giving them an absurd challenge like, 'How can we make the city edible?'. Here, professional jargon becomes a barrier. We encourage participants to clash using their respective disciplinary 'biases'. The goal isn't consensus, but generating enlightening 'creative misunderstandings'. We believe true breakthroughs often occur at the borders between disciplines and common sense.

Community Fool Ambassadors: Arming Local Dreamers & Doers
Change isn't somewhere far away; it's on the street corner. We seek out and support the 'local dreamers' quietly working in their communities—perhaps the retired teacher wanting to revive neighbourhood memory through murals, or the café owner organising swaps for second-hand goods. We provide them with small grants, methodological tools, and global network support, helping them transform neglected local spots (a peeling wall, a deserted corner) into shared neighbourhood treasures. They bring change back from grand narratives to the warm, tangible everyday.

The Listening Wall:
A Collector of the
City's Subconscious
In squares, parks, and by subway stations, we install mobile Listening Walls, inviting passers-by to write down those 'unseasonable' but sincere questions, like, 'Why are we so lonely yet afraid to connect?'. This wall doesn't provide standard answers; it acts as the city's resonance chamber, collecting the collective subconscious often suppressed in daily life. Each quarter, we compile these questions into a 'City of Foolish Questions Report', serving as a starting point for community workshops and public discussions, pushing dialogue beyond polite small talk to the core of existence.

One-Month Fool:
A Time-Limited
Life Rebellion
We initiate this 'collective deviation' experiment, inviting people to spend one month choosing a sustainable lifestyle that's 'self-imposed trouble'—like only shopping at local farms or attempting a year-long buying ban. Participants receive our 'Fool's Toolkit' and community support, documenting daily struggles, discoveries, and joys. This isn't asceticism, but an exploratory 'act of behavioural art' aimed at breaking consumerist inertia through personal experience, rediscovering life's texture and community warmth within 'inconvenience'.

Waste Re-creation:
Community Alchemy for Turning Trash to Treasure
At the terminal point for waste, we establish a starting point for hope. This community-level magical workshop collects scraps and unused items from factories and households, sorting them into a free creative materials library. On weekends, artists lead residents in transmuting 'rubbish' into artworks and useful items. Children learn to build castles from cardboard, while adults rediscover the joy of making by repairing old objects. This is not just material recycling; it is a redefinition of the boundaries between 'brand new' and 'discarded'.

Happenings

Foolitzer is registered with the Hong Kong Police as a lawful Society (ID #0043689) and officially listed with the United Nations Integrated Civil Society Organisations System as an International Non-Governmental Organisation (ID #709149).
Foolitzer benefits from the foundational support of SIG Group Holding and strategically partners with a consortium of philanthropies and institutional funders who share our long-term vision. As an organisation, Foolitzer maintains strict neutrality on political and policy matters, ensuring an inclusive and open platform for all cultural voices.
Copyright © 2010-2026. Foolitzer. All Rights Reserved.
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