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Knockwood Website

Knockwood
Global Culture
Connection

Knockwood Website
Founded in Hong Kong by Shelley Tsang in 2010, Knockwood Global Culture Connection is registered with the Hong Kong Police as a lawful Society (ID #0043693) and officially listed with the United Nations Integrated Civil Society Organisations System as an International Non-Governmental Organisation (ID #709148). For over a decade, Knockwood has been dedicated to advancing global understanding, peace, and sustainable development through meaningful cultural dialogue.

Anchored in Hong Kong — a global metropolis — the organisation specialises in building bridges of communication that connect communities worldwide. Its work focuses on preserving intangible cultural heritage, facilitating cross-cultural youth exchanges, and developing community-based creative economies. These initiatives are carefully aligned with the UN Sustainable Development Goals, translating local wisdom into actionable strategies for inclusive progress.

By contributing grassroots perspectives to international forums like the High-Level Political Forum on Sustainable Development, Knockwood ensures that diverse voices inform the global agenda. Its impact extends across more than a dozen countries, strengthening social cohesion, empowering youth, and revitalising living heritage. Through its commitment to collaborative, culturally-driven development, Knockwood illuminates pathways toward a more equitable, just, and harmonious global future.
Image by Vlad Hilitanu

Strategic
Priorities

The work of Knockwood Global Culture Connection consistently resonates with the United Nations 2030 Agenda for Sustainable Development. We firmly believe that culture is not only an outcome of sustainable development but also a core driver. The following four key areas outline the specific pathways through which we fulfil our mission.
Image by Tony Hsu
Cultural Protection and
Heritage Transmission

We view intangible cultural heritage and indigenous knowledge as the "living gene bank" of human civilisation. Protecting them does not mean sealing them away in museums, but rather revitalising ancient wisdom for modern life through systematic documentation, support for inheritors, and community-engaged revitalisation. We integrate intangible cultural heritage into community classrooms and online education platforms, making it a dynamic teaching resource for quality education (SDG 4) that nurtures cultural identity and creativity. Simultaneously, we assist communities in embedding cultural heritage into urban spatial planning and community building, contributing to the development of inclusive, safe, resilient, and sustainable cities and communities (SDG 11), ensuring modern urban development retains its unique soul and memory.

Image by Miltiadis Fragkidis
Culture for
Peace and Dialogue

In contexts where prejudice and division can breed conflict, we choose to use the soft power of culture to build bridges for dialogue. Through shared artistic forms — be it collaborative music creation, inclusive theatre workshops, or cultural integration activities based on traditional festivals—we create safe, neutral spaces for encounter for post-conflict regions or groups from different backgrounds. Here, dialogue moves beyond mere clashing of viewpoints, beginning instead with emotional resonance and the sharing of human stories. These efforts aim to fundamentally reduce all forms of violence, foster inclusive and just community relations at all levels, and lay a profound humanistic foundation for building peaceful, just, and inclusive societies (SDG 16).

Image by Winston Chen
Creative Economy and Community Development

We are convinced that cultural diversity is a valuable asset for driving inclusive economic growth. We are committed to transforming cultural creativity into tangible livelihood improvements and development momentum. By empowering community artisans, indigenous artists, and cultural entrepreneurs, we help them enhance skills, connect with markets, and develop sustainable cultural and creative enterprises. This not only creates decent work and economic income for individuals (SDG 8) but also economically empowers marginalised communities, helping to reduce inequalities within and between communities, and between urban and rural areas (SDG 10). Thus, culture evolves from being a solitary pursuit into a dynamic force driving endogenous community development and addressing the root causes of poverty.

Image by Lidya Nada
Global Culture,
Youth and Education

Young people are the architects of the future. Investing in youth is an investment in a more understanding and inclusive tomorrow. We develop and promote Global Citizenship Education curricula and implement in-depth youth cultural exchange programmes, aiming to nurture the next generation to become open-minded, effective cultural translators and ambassadors for peace. Through these programmes, young people not only acquire cross-cultural knowledge but also develop empathy, critical thinking, and collaborative skills in practice – essential competencies for addressing future global challenges. We are dedicated to ensuring inclusive and equitable quality education (SDG 4), enabling every young person to acquire the knowledge and skills necessary for fostering intercultural understanding, allowing them to participate actively and responsibly in global society.

Image by Alexandru Ant
At the intersection of cultural heritage and innovation, Knockwood Global Culture Connection is translating ideas into concrete actions through eight core projects, collectively embodying our core belief: true cultural inheritance is about allowing ancient wisdom to blossom anew in contemporary contexts, making culture a living spring that fosters community connections, personal growth, and social innovation.
Image by Polina Kuzovkova
Ancient Melodies Relay:
Intangible Cultural
Heritage Digitalisation

Within the ancient ballads echoing through the mountains lie the codes of human civilisation. As the last elders who can fully recite tribal epics grow older, we are acutely aware that each performance could be the final one. The "Ancient Melodies Relay" project is a race against time to safeguard civilisations. Our teams travel to tribal communities in China and Southeast Asia, using cutting-edge digital technology to record these fading voices. Yet, our mission extends beyond preservation: we facilitate collaborations between young musicians and indigenous singers, creating a dialogue between ancient melodies and contemporary compositions; we develop VR experiential learning, allowing students to 'step into' mysterious ritual ceremonies. Every digitised cultural fragment finds new vitality in the modern era. True cultural transmission is not about museum-style freezing, but about allowing ancient wisdom to blossom anew within contemporary contexts, continuing to nourish the human spirit.

Image by Elevate
The Bridgers:
Youth Cultural
Ambassador

Young people are natural envoys for traversing cultural boundaries. "The Bridgers" programme is dedicated to identifying young individuals standing at cultural crossroads—perhaps local youth studying in international schools, or descendants of new immigrants carrying memories of their homelands. We provide them with unique developmental pathways: learning mindfulness meditation in a Burmese monastery, sensing the urban pulse through Hong Kong's street art, or appreciating the artisan spirit in Tokyo's traditional workshops. These young cultural ambassadors evolve into community catalysts, initiating "cross-cultural potlucks" where neighbours share hometown dishes, or organising "memory walks" to rediscover forgotten community stories. Most inspiring is witnessing their transformation from hesitant observers into confident cultural translators, building bridges of understanding across differences. The most solid foundation for peace begins with genuine encounters between individual hearts and minds.

Image by Laura C
Creative Marketplace: Community Social
Enterprise Incubation 

In an age of mass production, we seek new avenues for handicrafts imbued with human touch. The "Creative Marketplace" is an experiment in community economics. We have witnessed an embroiderer from Sham Shui Po transforming her mother's Cantonese embroidery skills into exquisite details on modern garments; a young indigenous individual from the New Territories building an eco-brand using ancestral botanical dyeing wisdom. We build a comprehensive support ecosystem: pro bono designers assist with product refinement, marketing experts guide e-commerce operations, and crucially, we help these community creators establish mutual support networks. When these culturally significant products gain market recognition, the creators gain not just economic independence, but also the dignity and confidence that comes with cultural transmission. This community economic model, with culture at its core, is redefining the meaning of development—where growth is not merely quantitative improvement, but the flourishing of community vitality.

Image by Uwe Roscher
Tapestry of Memory:
Community Oral
History Project

In the spaces between city skyscrapers, in the fading old streets and alleys, lie countless unwritten histories. The "Tapestry of Memory" project acts as a loom of time, weaving scattered memory fragments into an enduring tapestry. Our team often sits under banyan trees with recording equipment, listening to elders recount market scenes from half a century ago and the calls of street vendors from thirty years past; we document three generations of stories from a herbal tea shop under a veranda; particularly moving is the ninety-year-old barber whose scissors have witnessed the joys and sorrows of an entire community. Our "Sound Map" initiative gives these memories new life—true history resides not only in grand narratives but also in the everyday memories of ordinary people. When young people encounter their ancestors' era through these stories, a profound cultural identity quietly takes root.

Image by Taylor Heery
The Cultural Clinic:
Arts for Mental
Health Initiative

In the shadow of conflict and displacement, the arts become a gentle light illuminating the depths of the human psyche. "The Cultural Clinic" project believes that healing trauma requires cultural warmth. In a refugee camp on the Thai-Myanmar border, we observed a Burmese artist using traditional puppetry to help children express unspeakable war memories; in a Hong Kong community centre, Lingnan school landscape painting became a medium for new immigrants to ease homesickness. We go beyond simple art instruction to create safe emotional containers—integrating traditional Thai massage with dance therapy, or facilitating dialogue between Mongolian throat singing and music therapy. Most poignant is witnessing traumatised individuals reconnect with the world through the bridge of art. This healing approach, infused with cultural wisdom, demonstrates that mental health is never an isolated issue, but is deeply rooted in our cultural soil.

Image by Rohan P
Food Stories:
Culinary Heritage
Transmission Project

Food is nostalgia etched on the palate, the most visceral carrier of culture. The "Food Stories" project starts from the kitchen stove, exploring new possibilities for cultural transmission. We document the fading craft of preparing Poon Choi in Hong Kong's walled villages, trace the historical journey of Bak Kut Teh across the South Seas. But our work extends far beyond preserving recipes—we organise "cross-generational kitchens" where granddaughters learn the intricacies of wrapping rice dumplings from their grandmothers, a process wrapped in family migration stories; we host "flavour blind tests" where people from different backgrounds experience each other's cultures through taste. A Malaysian Nyonya auntie participating in the project said, "Teaching young people to make traditional kueh is like passing down ancestral wisdom, time and again." These seemingly ordinary cooking scenes are, in fact, vibrant sites of cultural gene transmission. When food becomes a medium for dialogue, cultural heritage flows naturally through every meal shared.

Image by Charlotte Coneybeer
Culture Without Barriers: Inclusive Arts
Spaces Initiative

We firmly believe that cultural enrichment should have no barriers. The "Culture Without Barriers" project is dedicated to dismantling invisible walls, allowing the light of art to reach everyone. We collaborate with visually impaired individuals to develop "tactile tours," allowing the texture of sculptures to come alive at their fingertips; we design "vibration sound systems" for the Deaf and hard of hearing community, enabling music's rhythm to resonate through the body. But inclusion is more than just adapting facilities—we train guides in audio description techniques, allowing blind and partially sighted visitors to "see" the colours and composition of paintings; we design sign language poetry workshops, ensuring the silent world is also filled with poetic expression. Unforgettable is the tearful gaze of an elderly wheelchair user dancing for the first time in an inclusive dance workshop. True inclusivity makes difference a source of innovation, allowing every unique experience to enrich cultural meaning.

Image by Jeanna Song
Festival Reimagined:
Traditional Festival
​Modernisation Project

Traditional festivals are the pulse of community vitality, needing to resonate with the times. The "Festival Reimagined" project is rooted in respect for tradition but propelled by innovative expression, revitalising ancient festivals for contemporary society. We preserve the competitive spirit of the Dragon Boat Festival, while introducing eco-friendly dragon boat design contests; we maintain the craft of making Mid-Autumn Festival lanterns, while incorporating new media expressions of light and shadow art. In Penang, Malaysia, we assisted a local community in transforming a century-old temple fair into a cultural carnival integrating AR technology; in Hong Kong, we collaborated with youth to redesign rituals of the Yu Lan Festival, making it a platform for cross-cultural understanding. These innovations do not dilute tradition but allow its essence to continue in new forms. When a festival can connect elders' memories with youthful creativity, the river of culture gains the momentum to flow into the future.

Knockwood
Initiatives

Image by Rodion Kutsaiev

Happenings

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Knockwood Website
Knockwood Website
SIG Group Holding

Knockwood Global Culture Connection is registered with the Hong Kong Police as a lawful Society (ID #0043693) and officially listed with the United Nations Integrated Civil Society Organisations System as an International Non-Governmental Organisation (ID #709148).

Knockwood benefits from the foundational support of SIG Group Holding and strategically partners with a consortium of philanthropies and institutional funders who share our long-term vision. As an organisation, the Hub maintains strict neutrality on political and policy matters, ensuring an inclusive and open platform for all cultural voices.

Copyright © 2010-2026. Knockwood Global Culture Connection. All Rights Reserved.

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