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Credentials

Working through a single-family office, Shelley Tsang advances cross-border strategic partnerships and global projects. She draws on knowledge, capital and trusted relationships, shaping them into lasting outcomes.

Her work spans family office strategy, cultural heritage, art and technology, sustainability and public-value initiatives, with sustained engagement in the UN Global Compact and the Belt and Road Initiative. This work has been covered by the State Council Information Office of China, China Central Television's Xinwen Lianbo, CGTN, Xinhua News Agency, China News Service, People's Daily, Guangming Daily and Global Times; the United States' Fortune and Business Insider; and Spain's Agencia EFE, La Vanguardia and national television — among other leading domestic and international media outlets.

Organisations Founded

SIG Group Holding Limited (2012–present)

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Built on family-office investment, SIG brings together capital discipline, operational delivery and long-term public value within a single integrated structure. The group spans nine focus areas — Investment, Cities, Energy, Innovation, Lifestyles, Circulation, Research, Agriculture and Goodness — partnering with governments, enterprises, academic institutions and communities to lay the groundwork for a more resilient, sustainable and inclusive future.

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  • Zero Emissions Research and Initiatives (China) 

  • International Castles and Palaces Society 

  • Gaudí Research Centre

  • Southeast Asia Cultural Hub

Selected Projects

  • Completed SIG's strategic transformation to a family office model, establishing a single-family office structure across nine focus areas, with priority markets including China, Belt and Road economies, the Middle East and the Association of Southeast Asian Nations (ASEAN) (2025–present)

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  • Registered as a multi-category supplier on the UN Global Marketplace, connected to 28 UN agency procurement databases, linking world-class industrial clusters in the Yangtze and Pearl River Deltas to build an Asia–Europe–Africa supply chain for high-quality Chinese-made goods (2025–present)

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  • Vice Director of the China New Urbanisation Construction Steering Committee and Secretary-General for Greater Bay Area and Global Operations, maintaining a dual-hub structure across Beijing and Hong Kong; in 2023, led the establishment of the Public Art Advisory Committee to drive multiple pilot projects (2021–present)

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  • Founded Zero Emissions Research and Initiatives (China), building on a research network launched at the United Nations University that brought together thousands of scientists worldwide; introduced the Blue Economy concept to China and built a complete pathway from research and development through to industrial application (2020–present)

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  • Founded the Southeast Asia Cultural Hub, connecting diverse regional cultures through the revival of intangible cultural heritage; launched the China–ASEAN High-Level Youth Talent Exchange Platform in 2023 with dedicated funding to nurture the next generation of regional leaders (2019–present)

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  • Building on the family's tradition of technological innovation since 1934, focusing on smart manufacturing and industrial upgrading, extending into AI applications, the space sector and next-generation vehicles; using technology transfer as the bridge connecting laboratory research to production-line application (2018–present)

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  • Drawing on the family's century-old rice-milling enterprise in Indonesia, integrating smart cultivation, ecological aquaculture and food-processing technology to build a farm-to-table supply chain, creating replicable, long-term value for rural revitalisation (2018–present)

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  • Founded the International Castles and Palaces Society to foster dialogue between Eastern and Western architectural traditions; participating in UN-affiliated forums and activities, growing from a focus on Eurasian heritage into a global civilisational conservation network (2017–present)

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  • Founded the Gaudí Research Centre to promote Antoni Gaudí's architectural legacy worldwide; co-hosted the 2nd Gaudí World Congress, co-created the world's first Gaudí Digital Museum with Baidu, built China's first Gaudí-themed public park in Chengdu, and advanced ancient village revitalisation and traditional heritage conservation (2016–present)

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  • Carrying forward the family's legacy from its 1940s Beijing coal energy enterprise, now repositioned as a clean-energy pioneer; partnering with university laboratories to advance hydrogen and photovoltaic R&D alongside interests in mineral investment, mining operations and sustainable mine restoration (2015–present)

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  • Founded the SIG Goodness philanthropic platform, integrating charitable resources around three pillars — sustainable development, international understanding and cultural diversity, and responsible entrepreneurship; supported several hundred Chinese youth in gaining practical experience within UN agencies and international organisations (2014–present)

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  • Advancing East–West civilisational dialogue through art curation and technology, encompassing China–France 50th-anniversary academic and cultural programmes, the Baidu AI project "Walking with the Masters", and the Chinese Intangible Cultural Heritage Exhibition at Casa Batlló; served as Goodwill Ambassador for the Arts and Culture Without Borders Foundation, championing transnational arts and philanthropic initiatives alongside royal family members from multiple countries (2013–present)

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  • Appointed Language Supervisor and Translator for the TED global ideas platform, covering English, Traditional Chinese, Simplified Chinese and Cantonese, bringing the world's foremost ideas to Chinese-language audiences and fostering shared cross-cultural understanding (2009–present)

Global Engagement

  • Invited to attend the Nobel Heroes Forum, co-hosted by the University of Hong Kong and Germany's Lindau Nobel Laureate Meetings, engaging in dialogue with six Nobel laureates across physics, chemistry, medicine and economics on the role of scientific cooperation in connecting China with the world (2026)

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  • At the invitation of HKU Business School, attended a lecture on artificial intelligence and economics delivered by Professor Thomas Sargent — 2011 Nobel Laureate in Economics and a leading figure of the rational-expectations school — exploring AI-era economic thinking against the backdrop of scientific revolutions (2025)

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  • Attended the 2025 Forbes Sustainability Leaders Summit, witnessing Dr Jane Goodall's final public conversation, in an in-depth exchange on nature, technology and the human future, and on placing sustainability at the heart of economic decision-making (2025)

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  • Attended the United Nations General Assembly high-level meeting focused on accelerating implementation of the Beijing Declaration and Platform for Action; the meeting convened representatives from over 170 countries, with the China-led "Beijing+30" resolution garnering over 110 co-sponsors, reflecting broad international consensus on gender equality (2025)

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  • At the personal written invitation of Philippe Varin, Chairman of the International Chamber of Commerce (ICC), attended a high-level meeting on COP30 of the UN Framework Convention on Climate Change and held a dialogue with Laurent Fabius — a founding architect of the Paris Agreement and former French Foreign Minister and Prime Minister (2025)

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  • At the invitation of UN Women, attended a special side event of the 69th Commission on the Status of Women, joining representatives from Bolivia and Sweden and partners from across the world to discuss multilateral mechanisms for implementing the Beijing Platform for Action (2025)

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  • At the invitation of the Boao Forum for Asia, attended the Boao Partners Conference, which convened some 500 government officials, leading enterprises and international organisations to chart pathways for sustainable development in alignment with Hainan's Free Trade Port ambitions (2025)

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  • With nearly two decades of commitment to glacier and water-source conservation, led a global initiative to protect the world's glaciers and frozen water reserves on World Water Day 2025, receiving joint recognition from twelve organisations including UNESCO and the World Meteorological Organisation (2025)

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  • During the ministerial-level meeting of the China–ASEAN Education Exchange Week, attended by China's Minister of Education, Huai Jinpeng, and ministers from ten ASEAN nations, exploring best practices in regional educational collaboration and high-level youth talent development (2023)

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  • At the invitation of the UN Global Compact, attended the high-level meeting "Sustainable Infrastructure for the Belt and Road Initiative" in Beijing, witnessing the launch of five key outcomes including the world's first UN online platform for Belt and Road-aligned SDGs enterprise practice (2023)

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  • Represented Asian enterprises in the Generation Equality Forum's Asia-Pacific regional dialogue on Economic Justice and Rights, collaborating with government, private sector and civil society leaders to advance an ambitious gender-equality agenda (2023)

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  • At the invitation of UN Women, completed the Women's Empowerment Principles (WEPs) assessment and ranked in the top 3% "Leader" tier among some 7,000 enterprises worldwide; subsequently received the inaugural "WEPs Research Badge" recognising SIG's commitment to women's empowerment (2023)

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  • Marking the 75th anniversary of the United Nations, signed on behalf of SIG Group Holding the UN Global Compact "Statement from Business Leaders for Renewed Global Cooperation" — a consensus of some 1,300 business leaders from over 130 countries formally presented to the UN Secretary-General; among approximately 30 Chinese signatory companies worldwide (2020)

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  • Signed the Women's Empowerment Principles, jointly developed by UN Women and the UN Global Compact, and fully embedded all seven empowerment principles into corporate strategy and performance evaluation frameworks (2020)

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  • Marking the 45th anniversary of China–Spain diplomatic relations, launched the Spain–China Cooperation Initiative and jointly inaugurated it with the Spanish Ambassador to China, Alberto Carnero, at the Spanish Embassy residence in Beijing, to strengthen bilateral ties (2018)

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  • As a representative of Chinese enterprises, attended the UN Global Compact Leaders Summit and UN Private Sector Forum hosted by Secretary-General António Guterres, engaging in closed-door consultations with heads of state and senior UN officials on the intersection of business and peace (2018)

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  • Attended the inaugural Belt and Road Forum for International Cooperation in Beijing, a landmark gathering of 29 foreign heads of state and government and representatives from over 140 countries that marked the beginning of a new era in global Belt and Road cooperation (2017)

Lifelong Learning

  • The University of Hong Kong — Bachelor of Arts in Art History (2004–2007)

    • Self-Enhancement Cultural Awards — Violin-Making Craftsmanship Research, Cremona, Italy (2006)

  • Columbia University — The Art of Opinion Writing certificate (2026)

  • LVMH (Louis Vuitton Moët Hennessy) — Inside LVMH certificate (2025)

  • Goldman Sachs — 10,000 Women, Certificate of Completion and Community Leadership Badge (2025)

  • Alibaba Cloud — AIGC (Generative AI) Training Camp certificate (2025)

  • International Olympic Committee — Athlete365 certificates (2025)

  • Ministry of Culture and Tourism of China — China Travel Specialist certificate (2025)

  • United Nations Global Compact, UN Women — Target Gender Equality Accelerator certificate (2022–2023)

  • UN Global Compact Academy — Sustainability and Corporate Responsibility certificates (2022)

  • United Nations Global Compact — Sustainable Development Goals (SDG) Ambition Accelerator certificate (2021)

  • Harvard Medical School — Public Health and Medicine certificates (2020)

  • Gemological Institute of America (GIA) — Applied Jewelry Professional (AJP) diploma (2019)

  • Harvard Business School — Credential of Readiness (CORe) (2018)

  • Online courses at leading institutions (edX/Coursera) — University of Oxford, From Poverty to Prosperity: Understanding Economic Development; Harvard University, ChinaX; Harvard Law School, From Trust to Promise to Contract; World Bank, Financing for Development certificates (2015–2017)

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